PART 1--Althea (Mei) Lyu--The American Dream under the control of consumerism

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Welcome to ALTHEA's BLOGGER

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   From my opinion🧐, the American Dream is improving the consumerism, which is make people focus on the money and the value of products. 💵💵💵 Make people mean the value of the products and compare with others,😍😍 and the expenditure increasing. 👎👎👎👎

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（ this is the American Dream which 
American want💁‍♀️❓🙅‍♀️❓）


  This made of the consumerism. Then the brands find the chance of business to use the people’s comparing mentality, 💰💰💰their definite the elegant life and high quality on the brands and products, to make people think 😯 if they buy the products they will become the people which have high level and near their American Dream. 

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BRANDS ↔️ CONSUMERISM

Like the famous luxury brand — Chanel. 😘😘This brands brought the advertisements to influence people’s cognition. 🥰The advantages’ language like Channel “ A girl should be two things classy and fabulous.” 💄💄💄They make the customers think of they have the products they will as same as the value which the brands imparted. 🤪🤪

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  The fashion in people’s mind is also the brands use the methods to change the atmosphere around you😎, then break your value definition🤩. For my own experience, some clothes I brought five years ago.😕 It’s totally outdated,😣😣 but the brands launch this year and call it retro style. ⁉️⁉️⁉️So my friends brought them again. ⁉️The brands control people’s aesthetic.


   Advertisements do not depict the true reality and focus on the people’s spiritual level, under their surface😶, they sell to the public was the 😯core values of the society. Under the cloak of “commodity”, 😯it emphasizes “value” and spreads the concept of enjoyment first. 
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REALISM ↔️ VALUE


 The consumerism catch people’s vanity in their American Dream😢, which they use their hard work and salary make their high quality life come true. However, this only the pitfall from the consumerism, this fact show the change of American Dream. !❗!❗!American become more and more realism and vanity. The consumerism change the American Dream become the definition of the better life has a huge part of value life. 

CONSUMERISM ↔️ AMERICAN DREAM

  The American Dream do not follow the time, only the “value” and “expenditure” become increasing.  The American Dream is aberrant from the press and anxiety of the society. The value can satisfy the people’s spiritual level.


Thank you for watching!!!
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LINK: 🔗 https://www.marieclaire.com/fashion/a10625/9-completely-perfect-chanel-advertisements-you-forgot-about/
🔗 https://stylecaster.com/beauty/vintage-chanel-no-5-ads/








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