PART 1--Althea (Mei) Lyu--The American Dream under the control of consumerism
Welcome to ALTHEA's BLOGGER
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From my opinion๐ง, the American Dream is improving the consumerism, which is make people focus on the money and the value of products. ๐ต๐ต๐ต Make people mean the value of the products and compare with others,๐๐ and the expenditure increasing. ๐๐๐๐
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๏ผ this is the American Dream which
American want๐โโ๏ธโ๐
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This made of the consumerism. Then the brands find the chance of business to use the peopleโs comparing mentality, ๐ฐ๐ฐ๐ฐtheir definite the elegant life and high quality on the brands and products, to make people think ๐ฏ if they buy the products they will become the people which have high level and near their American Dream.
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BRANDS โ๏ธ CONSUMERISM
Like the famous luxury brand โ Chanel. ๐๐This brands brought the advertisements to influence peopleโs cognition. ๐ฅฐThe advantagesโ language like Channel โ A girl should be two things classy and fabulous.โ ๐๐๐They make the customers think of they have the products they will as same as the value which the brands imparted. ๐คช๐คช
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The fashion in peopleโs mind is also the brands use the methods to change the atmosphere around you๐, then break your value definition๐คฉ. For my own experience, some clothes I brought five years ago.๐ Itโs totally outdated,๐ฃ๐ฃ but the brands launch this year and call it retro style. โ๏ธโ๏ธโ๏ธSo my friends brought them again. โ๏ธThe brands control peopleโs aesthetic.
Advertisements do not depict the true reality and focus on the peopleโs spiritual level, under their surface๐ถ, they sell to the public was the ๐ฏcore values of the society. Under the cloak of โcommodityโ, ๐ฏit emphasizes โvalueโ and spreads the concept of enjoyment first.
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REALISM โ๏ธ VALUE
The consumerism catch peopleโs vanity in their American Dream๐ข, which they use their hard work and salary make their high quality life come true. However, this only the pitfall from the consumerism, this fact show the change of American Dream. !โ!โ!American become more and more realism and vanity. The consumerism change the American Dream become the definition of the better life has a huge part of value life. CONSUMERISM โ๏ธ AMERICAN DREAM
The American Dream do not follow the time, only the โvalueโ and โexpenditureโ become increasing. The American Dream is aberrant from the press and anxiety of the society. The value can satisfy the peopleโs spiritual level.
Thank you for watching!!!
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LINK: ๐ https://www.marieclaire.com/fashion/a10625/9-completely-perfect-chanel-advertisements-you-forgot-about/
๐ https://stylecaster.com/beauty/vintage-chanel-no-5-ads/
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