PART 1--Althea (Mei) Lyu--The American Dream under the control of consumerism
Welcome to ALTHEA's BLOGGER
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οΌ this is the American Dream which
This made of the consumerism. Then the brands find the chance of business to use the peopleβs comparing mentality, π°π°π°their definite the elegant life and high quality on the brands and products, to make people think π― if they buy the products they will become the people which have high level and near their American Dream.
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BRANDS βοΈ CONSUMERISM
Like the famous luxury brand β Chanel. ππThis brands brought the advertisements to influence peopleβs cognition. π₯°The advantagesβ language like Channel β A girl should be two things classy and fabulous.β πππThey make the customers think of they have the products they will as same as the value which the brands imparted. π€ͺπ€ͺ
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The fashion in peopleβs mind is also the brands use the methods to change the atmosphere around youπ, then break your value definitionπ€©. For my own experience, some clothes I brought five years ago.π Itβs totally outdated,π£π£ but the brands launch this year and call it retro style. βοΈβοΈβοΈSo my friends brought them again. βοΈThe brands control peopleβs aesthetic.
Advertisements do not depict the true reality and focus on the peopleβs spiritual level, under their surfaceπΆ, they sell to the public was the π―core values of the society. Under the cloak of βcommodityβ, π―it emphasizes βvalueβ and spreads the concept of enjoyment first.
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REALISM βοΈ VALUE

CONSUMERISM βοΈ AMERICAN DREAM
The American Dream do not follow the time, only the βvalueβ and βexpenditureβ become increasing. The American Dream is aberrant from the press and anxiety of the society. The value can satisfy the peopleβs spiritual level.
Thank you for watching!!!
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LINK: π https://www.marieclaire.com/fashion/a10625/9-completely-perfect-chanel-advertisements-you-forgot-about/
π https://stylecaster.com/beauty/vintage-chanel-no-5-ads/
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